What does Kyle Chayka mean by "Filterworld"?

Kyle Chayka uses the term "Filterworld" to describe a phenomenon where online preferences and aesthetics become standardized across various platforms, leading to a homogenization of tastes and experiences. In this context, the term suggests that user-generated content and curated experiences on social media create a world where individual preferences are overshadowed by popular trends. As users engage with the same filters, styles, and themes, the uniqueness of personal expression diminishes, resulting in a uniformity that pervades digital culture.

This concept highlights how algorithms and social media influence what is seen and shared, ultimately creating an echo chamber where certain ideas and aesthetics prevail, sidelining diversity in creative expression and experiences. The term encapsulates the way that the curated environments of various online spaces shape our perceptions and interactions, leading to a shared but ultimately constrained understanding of taste and culture.