What concept did Shoshana Zuboff introduce regarding the monetization of human experiences?

Shoshana Zuboff introduced the concept of surveillance capitalism, which refers to the financial exploitation of personal data generated through our interactions with technology. This concept emphasizes how companies leverage vast amounts of data collected from individuals to not only understand behaviors but also to predict and influence future actions. Surveillance capitalism highlights the power dynamics at play in a digital economy where user experiences and personal information are commodified without transparent consent.

The term reflects concerns about privacy, consent, and the implications of allowing corporations to shape social behaviors and norms based on their data-driven predictions. Zuboff argues that this trend significantly alters the nature of society and personal agency, as surveillance capitalism prioritizes profit from human experience over the well-being of individuals. Understanding this concept is crucial for navigating contemporary discussions about privacy, data ethics, and the implications of technology in our daily lives.

The other concepts, while relevant to discussions about society and technology, do not encapsulate Zuboff's specific focus on the monetization and implications of individual data in the same way that surveillance capitalism does.